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Brand Guide & Assets - Boatyard
This page provides approved Boatyard brand assets and basic guidelines for proper usage. We encourage you to follow these guidelines and utilize our most up to date brand elements. Our marketing team will prioritize the promotion of content that accurately utilizes our name and logo. To download (PDF) our complete brand guide, click here.
Name
We are no longer referred to as “Boatyard Eats”. Please use Boatyard, rather than “The Boatyard” when referring to the venue in captions. Our name may appear as Boatyard or BoatYard, but should not be utilized as Boat yard or Boat Yard. Boatyard should not appear in plain text as a header/graphic in promotional materials. Never use a generic typeface for Boatyard as a header element on promotional materials.
Logo (Primary)
When placed on a white background, the Boatyard logo may be utilized without its frame. The red frame with surrounding white should be used any time the logo is place on a non-white background or atop photography.
Logo - Downloadable Files
Color Formulas
The Boatyard logo should not be altered. Do not change the logo’s shape, or color. The logo should never be slanted, positioned sideways, stretched, cropped, or covered by graphics.
Incorrect Logo Usage (Altered or omitted)
Incorrect Logo Usage (old logo)
Incorrect Logo Usage (Stretched, altered, colorized, cropped, or inaccurate placement)
Secondary Brand Elements
Our secondary brand elements are utilized in support of our primary logo. These elements should not be altered and only utilized by team members as supplemental graphics when our primary logo is not necessary.
Social Channels
Instagram http://instagram.com/boatyardlkn @boatyardlkn
Facebook https://www.facebook.com/BoatyardLKN @boatyardlkn
Tik Tok @bydlkn